One of the most common phrases that we hear is “I know that I need SEO…but I don’t know what it is…” At Trailhead Marketing we are EXPERTS in the ever-changing world of SEO. So what is SEO? In a nutshell, SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. While we love creating dynamic digital ads to help bring attention to your business, the reality is that only 2.8% of people click on paid advertisements. By utilising our own best practices such as accessibility, keywords and other white hat practices that keep your site ranking, Trailhead can make sure that your brand becomes more attractive to all algorithms.